Meet Ireland's Newest Successful Master Franchisee


Olive Donovan, master franchise owner, talks about Howards Storage World and the reason behind their international growth. The Australian franchise group has opened with unprecedented success in Ireland and plans are set to expand the franchise operation across the country.

Howards Storage World is truly a unique business, offering customers a range of products and solutions to assist organise every room in their home, office, and business. There is no other store nationwide that offers such a complete range of organisation solutions with such depth.

In a world where people like to acquire goods like never before, whether it is books, clothes, shoes, DVD's, even golf clubs and with smaller living space, this is the source of Howard's success. The successful growth comes from helping customers de-clutter their living environment and regain control of their lifestyle.

Since opening its doors in 1998, the company has recorded strong and steady  growth, with over 60 stores in Australia and also 16 stores internationally in New Zealand, Singapore, Dubai, UAE, Spain and now Ireland with its first store located in Carrickmines Retail Park, Dublin 18.

Revenue growth of over 45% over the last three years saw Howards Storage World being ranked as one of the top BRW's list of fastest growing franchises in Australia.

Donovan says: "We opened our store in Ireland last June with tremendous success. Our Dublin store is one of the top performing stores within the group. The majority of our products are unique to Howards. However, the beauty of speciality retailing is that everything is under one roof, giving you a much broader range of storage solutions compared to other retailers. We focus on high quality, differentiated product ranges.

"Many of our Irish customers have compared us to IKEA, but smaller and more focused with higher quality products range. In the current challenging economic climate there is even a stronger demand for our products than ever before. People who may now decide not to move house and
are perhaps confined to smaller living space than they may desire, need to be able to source solutions to assist them in managing their space better. In essence the current climate has created a bigger demand for
our product range. We are delighted with our success in Ireland and are now keen to roll out similar stores in strong retail locations across the country.

"We have had a successful year as a group with master agreements signed in three new countries for the brand and expect to see stores opening later this year in the UK, Belgium and Philippines. With a strong full year behind us we are now keen to expand nationwide and will be rolling out a franchisee platform to meet potential franchisees across the country.

"In essence we are keen to talk to individuals who above else have a passion to own and manage their own business, have business acumen and enjoy working in a team. No retail experience is necessary. 

"As well as franchisee fee the franchisee will need sufficient capital investment to set up their own shop including shop fit out and stock. Shop sizes vary from 350m2 to 700m2 in shopping centres, retail parks or strong stand alone street locations.

"After an intensive five week training program in Sydney and Ireland, we assist our franchisees set up their very own Howards Storage World store in their local area. The Howards Storage World franchise team will provide ongoing support in areas such as operations, merchandising and marketing. They also benefit from Howards regular training scheduled franchisee meetings, high profile site selection, group buying power and access to strategic marketing campaign which includes an annual catalogue.

"Excellent staff give top quality customer service and to date we have already built up a significant customer base from all over the country with the recent successful launch of our web site

If you are a self starter, motivated and love the idea of owning your own retail store we would love to hear from you".

<< For more information on becoming a Howards Storage World Franchisee click here

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